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Most attractive exhibition stand
There was a particularly spectacular exhibition stand on show in Hall 5.2 by ELEMENT SYSTEM. In keeping with their motto "...create order!", the company put on a display of innovative, trendy and practical products in the field of organisation, shelving and storage systems. Several new items were included in each of their product sectors, which were not only practical but also exceptionally attractive. This was achieved through close work with several well-established design agencies.
POS expertise par excellence
The highlight of the exhibition stand was, without doubt, the perfectly designed presentation concept. Across more than 40 metres of shelving, the product was perfectly staged against anthracite-coloured walls with matching colour sample boards within easy reach. The ingenious customer guidance system used information boards to display product information. This was combined with planning aids and pictures of the products in use for an emotive effect. The whole display was topped off with illuminated boxes which categorised the range of products beneath them and illuminated the products.
Buying incentive with real sample set up
Setting up products in a life-like situation is a decisive incentive for purchasing. Exemplary presentation in a "realistic ambience" has been proven to inspire customers' imagination, meet their needs and provide the answers to specific problems. If this set-up is then decorated with matching products from other ranges, it has cross-selling effects as well as just encouraging sales.
